HCD302 e-Marketing
 SG Lecturer: Tralvex Yeap, email
http://tralvex.com/em
HCD320 alt web

Course Schedule
Date (2002/03) Time (pm) Programme Slides
18 Dec
(Wed)		 7.30-9.30 o N-ways Introduction
o Outline of module and teaching methods
o Topic 1: Introduction to E-Marketing / E-Business
o Topic 2: E-Business Technology
o Supplementary Material: Information Technology 101
o Class Activity 1: Assignment 1 Discussion
o Harvard Referencing, alt
o Article on "32 Internet Marketing Techniques"
14Dec02
30 Dec
(Mon)		 7.30-9.30

o Topic 3: E-Business Communication
o Topic 4: E-Business Distribution System
o Class Activity 1: "Business models on the Web"
o Class Activity 2: Discussion on Business Models

  
25Dec02
13 Jan
(Mon)		 7.30-9.30

o Topic 5: E-Business Value Strategy
o Topic 6: The Individual and The Diffusion of Innovation
o Diffusion of Innovation: Luddites, Amish
o Class Activity 1: The Pricing of Online Media
o Class Activity 2: Technology Intelligence
o Class Activity 3: Assignment 2 Discussion


12Jan03
29 Jan
(Wed)		 7.30-9.30 o Topic 7: Information Collection and Use
o Topic 8: E-Business Strategy
o Class Activity 1: Paper on "How Information Gives You Competitive Advantage", Michael Porter, 1985.
27Jan03
8 Feb
(Sat)		 2.00-4.00 o Topic 9: E-Business Management
o Topic 10: The Political, Legal and Ethical Environments
o Class Activity 1: Assignment 3 Discussion
2Feb03
19 Feb
(Wed)		 7.30-9.30 o Topic 11: Future of e-marketing
o Class Activity 1: Discussion
18Feb03

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Useful Documents

n.a.

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General

Class List: 2002

Assignment: 2002

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Web Resource

On-campus E-Marketing Web Links
b-cyan.gif (423 bytes) E-Marketing: 2002 b-cyan.gif (423 bytes)  
On-line Computing Resources
Free Magazines
Evolving Enterprise PC Magazine
Byte Dr. Dobbs Journal
Ziff Magazines News
Web Review Windows Magazine
PC Pro Personal Computer World
CS Lecture Notes  
Tech-cyclopedias
Marketing Dictionary & Glossaries Channel Encyclopedia
Dictionary of Computing Tech Encyclopedia
Whatis.com Technology Glossary
Dictionary.com Harvard Referencing, alt

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E-Marketing
b-green.gif (399 bytes) Business2.com E-Marketing Guides b-green.gif (399 bytes) E-Marketing Insights
b-green.gif (399 bytes) 32 Internet Marketing Techniques b-green.gif (399 bytes) Web Marketing Articles
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Assignment 1 Resource
b-purp.gif (427 bytes) CSC2406 Web Publishing (USQ) b-purp.gif (427 bytes) Human-Computer Interaction (CQU)

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E-Business
b-purp.gif (427 bytes) E-Business Strategy (USQ) b-purp.gif (427 bytes) 95466 E-Commerce: A Global Perspective (USQ)
b-purp.gif (427 bytes) Expert-Exchange.com b-purp.gif (427 bytes)  
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Created on 14 Dec 2002. Last revised on 18 Feb 2003
Maintained by Tralvex (Rex) Yeap