E-Business
Strategy (EBS)
Master of Business
Administration
Unit Leader (AU): Andy Koronios,
email
SG Lecturer: Tralvex Yeap, email
EBS Website: http://tralvex.com/ebs
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E-Business
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Electronic
Commerce by James T. Perry, Gary Schneider (Dec 1999) [University Textbook] Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations. Publisher Site, Electronic Commerce Online Companion |
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The
Clickable Corporation: Successful Strategies for Capturing the Internet
Advantage
by Jonathan
Rosenoer, Douglas
Armstrong, J.
Russell Gates (Jul 1999)
[Tralvex's Recommendation]
From garage startups to international conglomerates, businesses from all over the world are jumping onto the Net faster than you can say, "Click here," seeking ways to turn prospective online endeavors into bona fide profit centers. In The Clickable Corporation, Arthur Andersen consulting firm executives Jonathan Rosenoer, Douglas Armstrong, and J. Russell Gates look at how 25 notable enterprises already are turning "trillions of mouse clicks into solid sales." Aimed at those who remain "dubious, confused, or simply uninformed about the Web's ability to sell their products or services," it focuses on definable benefits that draw customers to successful cyberventures: information, choice, convenience, customization, savings, community, entertainment, and trust. For example, it notes, Autobytel.com converts about 20 percent of car-dealer referrals into sales by creating a nonthreatening environment where shoppers can fully and leisurely investigate potential purchases. Likewise, FedEx is succeeding online because it puts customers in complete control of their transactions, while Northwest Airlines is filling undersold flights by making empty seats available on the Web at a discount. The Clickable Corporation is a quick overview for managers whose companies are struggling to find a handle on the Internet and e-commerce. Provides a strategic view of case studies of 25 well-known companies engaged in e-commerce. Their studies reveal how any company can capture meaningful Internet advantage for its stakeholders whether they are shareholders, business partners, or customers. DLC: Business enterprises--Computer networks.b
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E-Business
: Roadmap for Success by Ravi
Kalakota, Marcia
Robinson, Don
Tapscott (Jun 1999)
[Tralvex's Recommendation]
To the uninitiated, e-business refers solely to the process of buying and selling goods over the Net. In our increasingly interactive age, however, it actually means much more. e-Business: Roadmap for Success, by Ravi Kalakota and Marcia Robinson, defines the term as "the complex fusion of business processes, enterprise applications and organizational structure necessary to create a high-performance business model." Kalakota and Robinson--specialists in the field who serve as founder-CEO and president, respectively, of a company called e-Business Strategies--show how to employ its tenets to compete more effectively in today's brave new world. Aiming at managers who recognize the need to plan and implement just such a course of action, the authors (with help from some pioneers currently practicing these techniques) offer solid advice for designing interrelated strategies focused on customer relationships, resource planning, order management, and supply chains, and on evaluating investments needed to make them a reality. Describing efforts undertaken by successful e-businesses such as Charles Schwab, which adopted a system that provides sales reps with real-time access to information on customers and appropriate new products, the two chart the course that trailblazing companies are following and savvy business people would be wise to emulate. Book website, Publisher website, TOC b
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Electronic
Commerce : A Manager's Guide by Ravi Kalakota, Andrew B. Whinston (Dec 1996) Electronic Commerce is a compact illustration of the issues and environment of electronic commerce. This book is designed to prepare business decision makers for the "new" economic model of electronic selling and buying, and describes what challenges are to be met. The authors emphasize the challenges and opportunities of conducting business on the information superhighway. Publisher Website, TOC b PS: Good for the very busy people or managers. |
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Exploring
E-Commerce, Global E-Business and E-Society
by Craig
Fellenstein, Ron
Wood (Dec 1996)
[Tralvex's Recommendation]
The executive guide to eCommerce: strategy, technology, relationships, and beyond. No matter how large or small your enterprise, you need a coherent strategy for incorporating eCommerce into your business model. In Exploring eCommerce, Global eBusiness, and eSocieties, two of IBM's top eCommerce experts address every critical business, competitive, and technological challenge you face in defining and implementing your optimal eCommerce strategy. Discover how your company can leverage the key enablers of eCommerce-and take full advantage of the dramatic changes the Internet is driving throughout society. Coverage includes: eBusiness value chain management: improving your key customer and supplier relationships eBusiness intelligence: new techniques for anticipating your customers' needs and desires eCommerce, eSocieties, eGovernments, and the extended eBusiness enterprise Design quality: quantifying your site's usability, "stickiness," and value eBusiness models for financial services, manufacturing, and other key markets. Publisher Website + TOC b |
Useful Documents
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E-Business Strategy Introduction Book 2000b (1.3mb) |
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EBS Study Book (5.5mb) |
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IBM
E-Symposium Date : 1st & 2nd August 2000, Time : 9.00am to 5.15pm Venue : Grand Hyatt, Singapore - Grand Ballroom, 10-12 Scotts Road Singapore 228211 |
General
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